Bet in Prime


In the dynamic landscape of the African sports betting industry, a significant challenge is to provide tailor-made, effective solutions to cater to the diverse preferences of local bettors. Our Sportsbook Development Company, dedicated to innovation and client-centricity, successfully crafted a robust, customer-owned sports betting platform that effectively met the unique needs of the African market.

Project Scope:

  • Data Feed Integration: Seamless integration of data feeds to ensure real-time, up-to-date odds and match information.
  • Retail Solution: A comprehensive retail solution that covers cashier, supervisor, and back-office management to streamline operations.
  • Online Solution: A user-friendly online platform for customers to place bets conveniently.
  • Mobile Version: A mobile-responsive platform for on-the-go betting.
  • Prematch and InPlay: Comprehensive coverage of both pre-match and in-play betting options.
  • Full Ownership: The entire platform is owned by the customer, ensuring complete control and customization.
  • IP Rights: Intellectual property rights are retained by the customer.
  • Custom Code: Development from the ground up to ensure a unique, tailored solution.
  • No GGR: The case study focuses on the technical aspects and doesn’t include Gross Gaming Revenue (GGR) to keep it non-promotional.


Addressing the diverse requirements of the African market, which includes multiple languages, local sports events, and specific user behaviors, was the primary challenge. Our aim was to create a solution that truly understood and met the needs of our client’s audience.


Our team, composed of experts in the field, conducted extensive research and collaborated closely with the client. We tailored the platform to accommodate the following:

  • Multilingual support.
  • A vast array of local sports events.
  • User-friendly interfaces catering to various demographics.
  • Integration of robust data feeds for real-time odds and match data.



The outcomes of this collaboration were evident:

  • A significant increase in user engagement and satisfaction.
  • Streamlined retail operations with efficient cashier, supervisor, and back-office functionalities.
  • A user-friendly online and mobile platform that met the unique needs of the African market.
  • A robust platform for both pre-match and in-play betting.
  • Complete ownership and control of the platform by the customer.
  • Protection of intellectual property rights.



This case study highlights our commitment to creating custom, practical solutions for the African sports betting market. Our focus on understanding the unique requirements of the region, coupled with our technical expertise, ensured the successful development of a tailor-made sports betting platform that empowered our client to thrive in this dynamic market.
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